Logo Design Contest: A Super City. A Super Judo Logo

In the last few months there has been an outpouring of zeal for a new flag for our country and a new logo for the Super City. University Judo is on the bandwagon and is running a contest for the design of a new logo for the Auckland Judo Association.

The current logo of the AJA, affectionately known as the “fighting bridge,” is a strange hybrid of one part engineering structure and one part conflicted siamese twin fighting itself, and it desperately needs updating.



The origins of the logo remain shrouded in mystery. From what we can gather the current logo was designed by the guy who went on to do the Transformers™. Before the autobots and decepticons--cars, planes, and trains that could turn into fighting, humanoid looking robots --there was mighty fighting bridge. But the story of a massive inert structure that could play Judo never made it to screen because it looked like MS word clip art and the script possibilities were limited. Fighting bridge couldn’t move and its schizophrenic character was a little too complex for pre-Seinfeld audiences. Some enterprising soul, however, went on to sell the scrapped design to the AJA. The sales pitch went something like: (a) Judo is a an esoteric fighting art and pedagogical system from the inscrutable east, (b) fighting bridge is equally inscrutable and in the same category as bearded women and other freak-show oddities of the carnival kind, so (c) it’s a PERFECT brand match! The AJA was sold!!

The BRIEF
The logo must go! Design a new logo for the AJA and send it our way.
The logo must:
* Be slightly better than MS word clip art
* Reference both the homeland of Judo and Auckland, NZ.
* Speak to all aspects of Judo, the pedagogical, sporting and martial, and its history and traditions and its future.
* Assert the aesthetic and moral superiority of Judo in the age of MMA.
* Be consistent with the aesthetic of Judo: maximum efficient use of energy
* Appeal to young and old
* Not be so embarrassingly lame than no one uses it.

The PRIZE!!!
The winner will receive the opportunity to buy a box of tall neck Sapporro’s and drink them, after Randori, with University Club members.